DESERT DIAMOND ARENA NAMES NICK BYER AS ASSISTANT GENERAL MANAGER
(GLENDALE, Ariz. – Nov. 6, 2023) — Desert Diamond Arena, managed by ASM Global, the world’s leading producer of live-event experiences, venue management and event strategy, has appointed Nick Byer as the venue’s new assistant general manager.
Nick Byer brings more than 15 years of experience in the sports and live-entertainment industry to Desert Diamond Arena with a resume that spans over six states, five arenas and three club venues. Most recently, Byer served as the general manager for House of Blues Boston where he led the venue to a No. 2 ranking in the world for tickets sold in 2021, followed by a No. 1 ranking in 2022.
As assistant general manager, Byer will fully support Desert Diamond Arena’s general manager, Dale Adams, with the day-to-day operations of the venue to ensure employee, client and guest safety, security, and satisfaction. He will focus on event services, operations and ancillary revenue generation and collaborate closely with the senior management team on strategic business decisions and booking team to drive programming to the arena.
“Nick has incredible experience and a proven track record in the arena, sports and live event space; and we are excited for him to bring his knowledge and enthusiasm here to help continue to expand our footprint in Arizona,” said Adams. “2022 was the venue’s best year to date, and 2023 is poised to do even better. With Nick’s help, we are equipped to continue that momentum and look forward to additional growth and success.”
About Desert Diamond Arena
Desert Diamond Arena, an ASM Global managed venue, is a state-of-the-art, multipurpose sports and entertainment facility situated on 13.5 acres in the city of Glendale, Arizona. The arena entertains over 1 million visitors annually through concerts, family shows and sporting events. The arena anchors the Westgate Entertainment District, Arizona’s Entertainment Destination, located on 223 acres for shopping, dining, entertainment and commercial offices.
About ASM Global
ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centers, and performing arts venues.